If you’re looking to hide any negative content appearing online about yourself or your business, reverse search engine optimization or reverse SEO is what you need.
Through reverse SEO strategies, you push down negative content off the first page of search engine results and try putting positive content at the top of the search results.
Need reverse SEO services? If your business is getting affected by negative search results, it’s time for a clean up. Drop us a message using the contact form.
When Do You Need Reverse SEO? An Example
Let’s suppose that you have a company offering a certain product. Now, there be may be dissatisfied customers who post negative comments about your company/product in their blogs or in online forums which offer a consumer complaint platform. There can also be a disgruntled employee who’s trying to harm your online reputation.
Sometimes, your business competitors may even try out means to ruin your company reputation by spreading negative ideas about your product or service.
Now, there may be thousands of consumers looking for to purchase such products. But before they purchase it, they may like to research your company on Google, Yahoo or any other search engine.
If you have negative comments or reviews posted online, it is likely that the ones researching your company/product may not like to be your customer. So, in order to protect your online reputation, you need to try out effective means of reverse SEO.
Since the first page in search results gains maximum attention, therefore, you can use reverse SEO methods to push down negative comments in the latter pages. Thus, you can prevent a lot of people from viewing negative information about you or your company.
How Reverse SEO Works
Reverse SEO involves burying negative webpage and online resources in search results. As the name suggest, the basic idea is to push the negative search result further down in Google results.
If you take a result to page 2, fewer people look at it. If you take the same result to page 10, it becomes practically hidden. How many people take the trouble to click up to 10th page of their search results?
For pulling down a webpage from search, you have to push something up.
You could have pulled it down by ruining your SEO if you had the control of the troubling site. We have to engage in negative SEO because someone else control it, and want to use it for hurting the target.
As we need to put other websites and pages in search results higher up, we are still working on SEO. Normally, we work on one page and try to beat others. With reverse SEO, we have to rank many webpages above our problem pages.
Reverse SEO Strategies for You
Here are a few techniques you can use to protect and manage your online reputation.
1. Start blogging: You can create a blog to speak about yourself and your company. You can share your personal thoughts and ideas. You can speak about your professional life and tell people how your company is trying to help them out or what social measures you’re taking to serve the community as a whole.
Try updating the content in your blog at regular intervals, as search engine do prefer fresh content and chances are that your blog can rank higher in the search results page.
While you’re blogging, make sure you respond to people commenting in your blogs. You’ll develop a rapport with the audience and it’ll help build your online reputation as well.
2. Become active on social media: You can create your profile on Facebook, Twitter, Instagram, Pinterest, Linkedin, Medium, Quora, etc. Be prolific with your updates and posts. Share your ideas, and network with a wider audience. Use these web profiles as positive search results. Some SEO love will get your profile pages ranking.
3. Post videos online: You can create videos where you speak about yourself, your company and its services. Videos often come up higher in the search engine results. This means a lot of people may get access to your videos. So, this is likely to have a positive impact on your online reputation.
4. Write and submit optimized press releases: You can write press releases highlighting your business and its products, any upcoming event or promotion.
Try optimizing the press releases with relevant keywords and submit them in press release submission sites. With proper optimization, it’ll be easier for the target audience to find your press release from the search engine results. This way your ideas will reach a wider audience, thus boosting your online credibility.
5. Create websites or get sponsored posts: When you have a negative result to bury, one of the strategies is to create positive search results. One of the ways is to create new websites that make you look better. You can also have authority websites and media outlets in your niche publish sponsored posts, reviews, interviews and feature stories.
Don’t discuss the devil. If you want to clear any smear campaign, you should not speak of it. Repeating the allegations or accusations is only spreading the words of your tormentor. It’s like defamation. Repeating the defamatory statement makes it worse.
Having discussed about the reverse SEO strategies, I must say that not all of them may work equally well for you. In fact, you may have to choose the ones that suit you the best. This is to make sure that the strategy you adopt is good enough to control the negative publicity against you or your business.
Need SEO or reverse SEO services? Specky Geek can help you will all things SEO, including local SEO and reverse SEO. If your business is getting affected by negative search results, it’s time for a clean up. Drop us a message using the contact form.