Every seasoned blogger knows that search engine optimization is one of the most vital aspect of successful blogging. The majority of visitors will come to your blog from various search engines. If your blog ranks on the first page for some popular keywords, you will have a fairly decent flow of traffic to your website.
How do you improve your rank on search pages? Using proper meta title and description tags along with proper keywords in the content body.
Also Read: Eight SEO Blunders You Should Avoid
Though I have summarized the entire SEO strategy in single sentence, it isn’t that simple. There are huge books and scores of articles on the topic. However, you can leave the headache of optimizing your WordPress blog’s meta tags to WordPress SEO plugin.
Created by Joost de Valk, this is one of the most comprehensive SEO plugin for WordPress. It allows you to customize and make the following changes to your WordPress blog.
- Post titles and meta descriptions
- Robots Meta configuration
- Canonical
- Breadcrumbs
- Permalink clean up
- XML Sitemaps
- RSS enhancements
- Edit your robots.txt and .htaccess
- Clean up head section
If you have been using All in One SEO, the most popular SEO plugin before release of WordPress SEO by Joost, you have an option to export the settings for smooth transition.