Email marketing remains a cornerstone strategy for businesses aiming to build relationships with customers, drive engagement, and increase sales.
Many online email marketing tools offer robust features at no cost, making them accessible to businesses of all sizes. You can start an effective email marketing campaign for free.
Due to lack of information, most small businesses and beginner digital marketers head over to the popular, but restrictive, tools such as MailChimp for free email marketing and newsletters. Stop! MailChimp’s free plan is too limiting. There are better alternatives of MailChimp when you need a free email marketing tool for email outreach and newsletters.
Top Free Email Marketing Services
In this guide, let’s look at the top free email marketing tools, exploring their features and benefits.
Here’s a quick overview of the best free email marketing tools available.
| Monthly Emails | Subscriber Limit | Free Plan | |
| HubSpot | 2,000 | 1,000,000 | Yes |
| Omnisend | 500 | 250 | Yes |
| Brevo (formerly Sendinblue) | 9,000 | Unlimited | Yes |
| MailerLite | 12,000 | 1,000 | Yes |
| Mailchimp | 1,000 | 500 | Yes |
| Mailjet | 6,000 | Unlimited | Yes |
| SendPulse | 15,000 | 500 | Yes |
| Email Octopus | 10,000 | 2,500 | Yes |
| Benchmark Email | 3,500 | 500 | Yes |
| CleverReach | 1,000 | 250 | Yes |
| Sender.net | 15,000 | 2,500 | Yes |
Sender: Great for Free Email Marketing
Free Plan: Up to 2,500 contacts and up to 15,000 emails/month.
Pros: Send as many emails within the monthly limits of 25,000 email and 2,500 subscribers. No daily capping. You can send add subscribers via Excel or CSV files in bulk, and send emails. You can remove old subscribers and add new ones each month to send emails to new users each month.
Sender.net is our best choice for FREE email marketing. It is a versatile email marketing platform that empowers users with robust tools to enhance their digital marketing efforts. With its intuitive drag-and-drop builder and advanced segmentation capabilities, Sender enables users to create highly personalized campaigns that resonate with specific demographics and preferences. For each campaign, you get detailed analytics to check email opens, link clicks, etc.
Brevo: Popular Free Email Marketing Tool
Free Plan: 9,000 emails/month (limit of 300 emails per day) for unlimited subscribers.
Pros: Free email and SMS sending, online form builder. It allows to send mobile-friendly newsletter campaigns.
Brevo, formerly known as Sendinblue, is one of the popular free email marketing platform with a focus on mobile-friendly campaigns and SMS marketing personalization. With its drag-and-drop builder and advanced segmentation options, Brevo enables users to create engaging email and SMS campaigns that drive results. Whether it’s sending transactional emails or managing contact lists with ease, Brevo empowers businesses to connect with their audience effectively while staying within budget.
MailerLite: Good MailChimp Alternative
Free Plan: 12,000 emails/month for 1,000 subscribers.
Pros: Simple UI, built-in photo editing. It provides A/B split testing, subscriber management, reporting and survey.
MailerLite stands out for its simplicity and user-friendly interface, making it an ideal choice for beginners and experienced marketers alike. Whether it’s creating attractive newsletters or analyzing campaign performance with detailed reports, MailerLite equips businesses with the tools they need to succeed in the competitive world of email marketing.
HubSpot: Popular Marketing Tool
Free Plan: 2,000 emails/month for 1,000,000 contacts.
Pros: All-in-one growth platform, comprehensive marketing tools. It provides free CRM, contact management, social media, Facebook ads management, landing page builder.
HubSpot is an all-in-one growth platform that goes beyond email marketing, offering a suite of tools to help businesses grow and scale. With its free CRM, contact management features, and robust marketing automation platform, HubSpot provides valuable insights into audience behavior and enables businesses to optimize their marketing efforts effectively.