Internet marketing and locksmiths: how these two work segments in the quite opposite direction come together? If you have this question in mind, you are not looking at the entire picture and, hence, you haven’t spotted the great sea of opportunities.
Locksmiths are the people you go to when you are locked out of your house or have lost your car keys. Professional locksmiths in developed countries earn handsome income/salaries. With the world going online and most business queries originating on the web, Internet marketing and digital acquisition of customers is the general practice now for almost all sectors, including locksmiths.
Unlimited Business Potential
Locksmith business has been a local business across the world, with local professionals serving a few miles around their shop. Each city, town, village and locality offers new business opportunity for Internet marketers willing to tap the locksmith servicing business.
If you are ambitious enough, why not try aggregating the locksmith businesses across your country and offer the service on a mass scale.
Internet Marketers, Build Locksmith Business Websites
When the acquisition of customers is primarily online, the business become virtually Internet marketing with another segment to fulfill the order or provide the service.
Even if you are not a locksmith and have no idea about the trade, you can start marketing the service in association with professional locksmiths and locksmith businesses operating in the area that you wish to target.
- Pick Your Area of Work: As locksmith business is a local business, you will require to pick the locality/city that you wish to operate in. Start with the town that you actually live in.
- Register Domain Names: Register domains based on the locksmith keywords that you wish to target (eg: SanYsidroLocksmith.com if targeting residents searching for locksmith San Ysidro CA). Try to get exact-match domains as these are easy to rank in search engines. If you cannot find the domain for your target keyword, look for variants.
- Build Your Website: Buy cheap and reliable shared web hosting to develop your website. For beginners, it is recommended that they use WordPress as their content management system for developing the website. Most good hosting providers offer you cPanel hosting through which you can install WordPress using the Quick Install option for most popular website scripts, including WordPress. Set up your website and focus on search engine optimization. Build some backlinks to your new website. Add as much relevant and good content that you can. Also, go for local SEO marketing for ranking in Maps.
- Find Business Associates: Once you have your website ready and ranking in search engines, it is time to walk into the field. Get in touch with a few local locksmiths and offer them free leads on a trial basis. Any sane person would be happy to accept your offer.
Monetize Your Locksmith Websites
Once the digital assets for acquiring locksmith business queries are in place and your websites start getting some traffic from prospective clients looking for locksmith services, it is time to step out of the virtual world and take some action in the real world. As a digital marketer ranking for profitable locksmith keywords, you can start earning a good revenue. Here are some of the methods that you can implement to make money in the locksmith business as a digital marketer.
1. Sell Leads to Locksmiths
Simple, right. Just get in touch with the locksmiths who would be able to handle the locksmith queries that you generate through your digital marketing efforts. You can easily charge 10 times the average cost of click (Cost Per Click or CPC) for the targeted locksmith business locality.
2. Rent Your Top Ranking Websites
Local locksmiths would be happy to pay you a monthly rental in exchange for business queries/leads from your websites that are ranking #1 (or at least in Page #1) in search results. How much should you charge? Make it economical and valuable to the locksmith business. If it generates 100 VERIFIED leads a month for a keyword with CPC of $1, check the amount of money it will generate for the locksmith. You can easily claim 25% of the revenue generated through your website leads. Alternatively, ask for 1-5 times of the CPC multiplied by the average number of leads generated.
3. Go Offline & Set Up A Shop
Yes, you heard it right. Get out of your comfort zone and establish a local locksmith shop for the town that you are generating locksmith business queries. Apart from hiring professional locksmiths to fulfil the locksmith service requests, you might have to get a licence and/or insurance for operating the locksmith business. Check the local laws applicable to the place that you wish to service. Seek legal consultancy if you are not sure about the legal technicalities for operating as a locksmith in your locality or country.
Go, build some locksmith websites and start marketing for locksmith businesses. Make some money!